2018 HIGHLIGHTS


The MCA Tenanted Pub Company Summit is the only dedicated event for the tenanted and leased pub sector. The 2018 summit brought together 100+ senior executives of over 40 operators, investors and suppliers to this market, and delivered insight to help them get more clarity on the opportunities and future of this re-energised industry.

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The best of the 2018 Summit:

  • Tom Kerridge and Greene King’s new joint venture – The Butcher’s Tap Read more >>
  • Building a tenanted company in the Pubs Code era Read more >>
  • Redefining tenant relations after The Pubs Code Read more >>
  • Shall we meet at the pub? Read more >>
  • 18-months on from The Pubs Code Read more >>
  • Insight from franchise businesses Read more >>
  • Learning from MCA’s Tenant Track programme Read more >>
  • The tenanted pub market and key findings from MCA’s Tenant Track 2018 Read more >>

Following the afternoon conference, delegates enjoyed a networking dinner hosted by Fred Turner, Head of Operations at Fullers Smith & Turner. After sharing his thoughts on the tenanted sector, he introduced Mark Sargeant, Michelin-starred Chef Patron, who shared insights from his career and talked about the future of pub food.


 

Tom Kerridge and Greene King’s new joint venture – The Butcher’s Tap

Tom Kerridge presenting at the MCA Tenanted Pub Company Summit 2018Tom Kerridge, Double-Michelin-starred Chef Patron, opened his Butcher’s Tap joint venture with Greene King at the end of 2017. Combining a pub and butcher’s shop, The Butcher’s Tap provides high quality meats, drinks and snacks late into the evening.

Talking about future iterations of the concept, Kerridge said he believes that retail is the way forward to ensure pubs’ sustainability. Looking at the high street, he realised that people want to see good pubs as part of their local community, but also bakers, fishmongers and butchers. He recognised that both are struggling but believes partnerships between retail and pubs would become increasingly important in the face of high rents and changing consumer attitudes.

Read the full article on mca‑insight.com >>

 
Tom Kerridge certainly inspired the crowd at the MCA Tenanted Pub Company Summit 2018, as shown by some of the tweets from delegates:

Kerridge Fleet Street Comms Twitter mention MCA Tenanted Pub Company Summit 2018

Kerridge Frannie Santos Twitter mention MCA Tenanted Pub Company Summit 2018

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Building a tenanted company in the Pubs Code era

Hawthorne Leisure Key Values - MCA Tenanted Pub Company Summit 2018Hawthorn Leisure was created in June 2014 with the acquisition of 275 pubs from Greene King, and was the sector’s biggest start-up since Admiral Taverns. Gerry Carroll, CEO of Hawthorn Leisure, shared with the Summit’s attendees what he sees as the four stages of creating a group from the ground up, namely “forming, storming, norming and performing”.

Discussing the group’s key successes, he explained that three components played a key part in moving Hawthorn Leisure on to the last “performing” stage. Getting their values and culture right was the first factor, followed by defining and implementing a solid strategy. Finally the group built its own scale and platform, after which point, success was driven by their vision to grow the business with “great people, great property and great propositions that deliver for all stakeholders.”

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Redefining tenant relations after The Pubs Code

Nick Light, Managing Director Publican Partnerships, Ei Group, told delegates that The Pubs Code has given tenants choice, but he has been encouraged by the continued relevance of the tied model.

Ei Group Beacon Model - MCA Tenanted Pub Company Summit 2018He pointed out that Ei Group is considering expanding the scope of its Beacon managed tenancy model, with a possible move into its mid-market segment. For him, the support tools provided by pubcos must evolve to stay “relevant, impactful, accessible – and be of genuine value to publicans”. He believes that the pub companies who embrace these requirements should be confident about publican appetite for continuing tied relationships.

To make his point, Light presented attendees with Ei Group’s newest support guides, covering everything from interior design, cooking training and marketing, and more, which the group developed in collaboration with important suppliers.

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Shall we meet at the pub?

Ged Lowry, National On-trade Director at Carlsberg UK, took the stage at the Tenanted Pub Company Summit to discuss success factors of the pub of the future. He first shared statistics that reveal pubs will need to offer new and different experiences to appeal to all age groups. Most notably, he cited breakfast menus, coffee mornings and cocktail classes, and said that pubs should also consider marketing their premises as a space for work and community meetings.

He went on to show the results of a recent consumer survey, highlighting that half of customers would be interested in recommendations for a beer that matches their food. He stressed that front-of-house staff plays a key role in getting people to try new beers, followed by free tasters and information at the table.

Carlsberg Trade Up - MCA Tenanted Pub Company Summit 2018Lowry concluded his presentation by explaining that the best way to encourage trade ups is to balance consumer needs at every possible interaction, from the moment they are planning a pub visit, to keeping the venue in mind for the next occasion. For more tips from Carlsberg on encouraging repeat purchases and trade ups, please zoom in on the slide.

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18-months on from The Pubs Code

Pubs Code Adjudicator actions - MCA Tenanted Pub Company Summit 2018Paul Newby, Pubs Code Adjudicator (PCA), acknowledged frustration within the sector and insisted he was seeking to “push up the pace” to accelerate the arbitration process, and that 2018 will see more clarity on key areas of the legislation.

Commenting on the headline findings of the PCA’s Tenant Survey, Newby highlighted that tenants recognise that their business development managers (BDMs) are fulfilling their operational duties under The Pubs Code, however are failing to provide sufficient support.
Newby issued a challenge to those groups covered by the code to allow him to meet their BDMs, stressing that their role was crucial to the evolution of relations between pubcos and tenants.

Answering questions from delegates, Newby insisted that he did see a future for the tied agreement, adding: “The point of the code is not to promote free-of-tie. It’s to offer tenants choice. It is up to the industry to determine the pathway. The code is there to ensure this is done in a fair and transparent way.”

Read the full article on mca‑insight.com >>

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Insight from franchise businesses

Franchising MCA Tenanted Pub Company Summit 2018Andrew Emmerson, Franchising Expert Recruitment, shared his framework for successful franchising; citing a strong business model with what he calls “a big idea” as the foundation for success. To support the business model, he said, the franchise must ensure consultants deliver tailored support and that clear agreements between franchisors and franchisees are in place. He stressed the importance of recruiting skilled individuals and supporting them with the right systems and processes, which will enable them to deliver great execution. He went on to explain that franchises should stay away from an inflexible corporate culture and make efforts to recognise the franchisees’ contribution, which combined with a focused expansion strategy in selective countries, will give the franchise the best chance for success.

Finally, Emmerson shared a couple of examples to illustrate his points, citing McDonalds for having the right systems and processes, Dunkin’ and Donuts USA for their flexible culture, Costa Coffee for expansion done right and Domino’s Pizza UK & Ireland as an example of true recognition.

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Learning from MCA’s Tenant Track programme

Paul Pavli presenting at the MCA Tenanted Pub Company Summit 2018Paul Pavli, Managing Director of Operations at Punch, talked delegates through Punch’s journey along MCA’s Tenant Track survey. Pavli described how in 2015 the group had pledged to improve its score after lagging behind the industry average. The group worked with MCA to carry out a bespoke survey, taking the temperature of the relationship throughout the year. This included incorporating improvements in Tenant Track scores within the bonus structure of Punch development managers (PDM). Pavli then presented the results from the most recent in-house survey, which showed improvement in several areas, including PDM’s as well as Punch’s overall rating.

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The tenanted pub market and key findings from MCA’s Tenant Track 2018

Simon Stenning, Executive Director, MCA, closed the afternoon conference with a data-rich presentation, which started with the latest figures from the current performance of the overall eating and drinking out market. Stenning then dived into the specifics of the pub market, explaining how it compares to the total eating and drinking out sector and how the split between managed and tenanted pubs is evolving. Backed up by research from MCA’s Eating Out panel, which surveys 6,000 UK consumers every month, he then shared some key statistics on how consumer behaviour is changing and what the future state of the pub market is likely to be.

He concluded his presentation by sharing the high-level insight from MCA’s Tenant Track 2018, showing how tenants’ view relationship with their pub company and how it has evolved since 2013.

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Executive attendees from the 2018 Tenanted Pub Company Summit included:

 

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